The Fame Formula by Mark Borkowski
The Fame Formula is a gripping study of the forgotten lives, and broken dreams, of the creators of the publicity industry - men who stepped out of the circus life carrying the legacy of P.T. Barnum and applied it liberally to vaudeville and the movies. Starting in the early twentieth century with Harry Reichenbach and Maynard Nottage, whose love of creating bizarre stunts for their clients sometimes outweighed their interest in money, The Fame Formula also reflects how the industry changed, and was changed by, society. The book shows how, in the hands of notorious Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, this freewheeling, anarchic industry became the corporate behometh it is today. It is a story packed with humour, incident, skulduggery and disappointment. Here are the men who hatched ostrich eggs to promote movies and hatched incredible stories to dress up the lives of stars, who buried stories that didn't fit and buried their lives in their work. And in so doing they laid the foundation of a billion dollar manipulation industry and the modern world's rampant commercial culture.
Mark Borkowski is Britain's leading PR practitioner, described by Jeremy Paxman as 'the proud inheritor of the Barnum tradition of publicity.' He is the man we see on the tv when producers need authoritative comment on scandals, celebrity and the media itself. Mark has his own company, Borkowski PR, and a stellar list of celebrity and corporate clients.
| SKU | Unavailable |
| ISBN 13 | 9780283070396 |
| ISBN 10 | 0283070390 |
| Title | The Fame Formula |
| Author | Mark Borkowski |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pan Macmillan |
| Year published | 2008-08-01 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |