Fashion Brands by Mark Tungate
Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insightful and practical guide to fashion branding.
"Useful nuggets" * Financial Times *
"Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry..An impressive and authoritative overview." * AdBrands *
"An essential primer for anyone wanting to make it big in the fashion biz" * Nicholas Coleridge, Managing Director, Condé Nast *
"Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry..An impressive and authoritative overview." * AdBrands *
"An essential primer for anyone wanting to make it big in the fashion biz" * Nicholas Coleridge, Managing Director, Condé Nast *
Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Adland and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.
| SKU | Unavailable |
| ISBN 13 | 9780749464462 |
| ISBN 10 | 0749464461 |
| Title | Fashion Brands |
| Author | Mark Tungate |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2012-10-03 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |