The Fashion Designer Survival Guide
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The Fashion Designer Survival Guide by Mary Gehlhar
Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:- How to create a viable business plan
- Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity
- The best sources for fabric and materials
- Navigating the pitfalls of production both at home and abroad
- Marketing, branding, and getting the product into the stores and into the customer's closets
- Romancing the press, dressing celebrities, and creative publicity techniques
- Producing a runway show that will get results
Mary Gehlhar
New York, NY Mary Gehlhar is a writer, curator, and consultant with expertise in fashion entrepreneurship. She served for 12 years as Fashion Director of Gen Art, where she worked closely with hundreds of emerging designers to start, operate, and grow design businesses. She has also served as part-time faculty at the Parsons School of Design in New York and lent her expertise to the Rising Star Award committee at Fashion Group International, the Pratt Institute Fashion Jury, and the Open Call panel for the Bravo show Project Runway. Mary has been interviewed by the New York Times, British Vogue, Washington Post, Boston Globe, and The Business of Fashion. About the Publisher
In the 1930s, Manuel H. Barron opened a bookstore in Brooklyn, New York. People from the community asked Mr. Barron about books that might be available to help their children study for the New York State Regents exams. After realizing there wasn't anything available, Mr. Barron created his own study guides. 80 years later, Barron's has helped millions of people prepare for their next step.
New York, NY Mary Gehlhar is a writer, curator, and consultant with expertise in fashion entrepreneurship. She served for 12 years as Fashion Director of Gen Art, where she worked closely with hundreds of emerging designers to start, operate, and grow design businesses. She has also served as part-time faculty at the Parsons School of Design in New York and lent her expertise to the Rising Star Award committee at Fashion Group International, the Pratt Institute Fashion Jury, and the Open Call panel for the Bravo show Project Runway. Mary has been interviewed by the New York Times, British Vogue, Washington Post, Boston Globe, and The Business of Fashion. About the Publisher
In the 1930s, Manuel H. Barron opened a bookstore in Brooklyn, New York. People from the community asked Mr. Barron about books that might be available to help their children study for the New York State Regents exams. After realizing there wasn't anything available, Mr. Barron created his own study guides. 80 years later, Barron's has helped millions of people prepare for their next step.
| SKU | Unavailable |
| ISBN 13 | 9780793198993 |
| ISBN 10 | 0793198992 |
| Title | The Fashion Designer Survival Guide |
| Author | Mary Gehlhar |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kaplan AEC Education |
| Year published | 2005-10-11 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |