Fashion Entrepreneurship by Michele M Granger
Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, USA.
Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the USA.
| SKU | Unavailable |
| ISBN 13 | 9781609011345 |
| ISBN 10 | 1609011341 |
| Title | Fashion Entrepreneurship |
| Author | Michele M Granger |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Fairchild Books |
| Year published | 2011-10-30 |
| Number of pages | 392 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |