Fashion Forecasting by Evelyn L Brannon
A textbook for fashion professionals interested in improving forecasting abilities, this book combines the theories of fashion changes with the process of organising and analysing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organisation, analysis, interpretation and presentation.
Evelyn L. Brannon received her Ph.D. in 1989 and is associate professor of fashion forecasting, apparel design, entrepreneurship, research methods and consumer preference at Auburn University. Her professional memberships include the International Textile and Apparel Association, the Association for Consumer Research and the Computer Integrated Textile Design Association.
| SKU | Unavailable |
| ISBN 13 | 9781563673504 |
| ISBN 10 | 1563673509 |
| Title | Fashion Forecasting |
| Author | Evelyn L Brannon |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2005-06-01 |
| Number of pages | 456 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |