Fashion Journalism by Julie Bradford

Fashion Journalism by Julie Bradford

Fashion Journalism presents a comprehensive overview of how fashion journalism operates and how to report on fashion. Encompassing skills for print and online media, the book includes many case studies and interviews with fashion journalists working for newspapers, magazines, broadcasting and websites, as well as with stylists, PR executives, photographers and bloggers. The first hand explanations of these roles and practical tips and advice are accompanied by analysis of examples from their work. The business of fashion and fashion PR is explained for the trainee journalist, offering practical guidance on how to report effectively on fashion – from sources and research to writing and layout., with chapter including suggested exercises and further reading. Covering a broad range of subject areas, from law and ethics and using social media to fashion theory and reporting the catwalk, this text offers everything a student or trainee needs to know to excel in fashion journalism.

"The book does the heavy lifting for instructors wishing to dip their toes into the fashion poolThe author’s past experience as a fashion journalist and current position as programme leader for a fashion journalism sequence at the University of Sunderland in the UK shine through in the book’s insightful content and logical organization... Also of value are the book’s chockablock industry insights from today’s most prominent editors, writers, stylists, and publishers, among others." - Elizabeth Hendrickson, Ohio University

Julie Bradford is Programme Leader for BA Fashion Journalism at University of Sunderland, UK.

SKU	Unavailable
ISBN 13	9780415686617
ISBN 10	041568661X
Title	Fashion Journalism
Author	Julie Bradford
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2014-08-26
Number of pages	266
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.