Fashion Marketing by Tony Hines
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001.Margaret Bruce B.Sc., M.Sc., Ph.D., is Professor of Design Management and Marketing at Manchester Business School and where she is also the Director of the Centre for Business Research. She holds a Professorship in Design and Fashion Marketing at University of the Arts London and a Professorship of Strategic Design Management at ICN, University of Nancy 2, France. She has published over 200 papers in the areas of fashion marketing, innovation and design. Professor Bruce has conducted a number of international research programmes in design and innovation. She is a member of Council of the British Academy of Management.
Tony Hines B.A., Econ. (Hons), Ph.D., F.R.S.A., M.C.I.M. is Professor of Marketing at Manchester Metropolitan University Business School. He is Director of Doctoral Programmes and has research interests in supply chain strategies, marketing decisions, lifestyles, consumption and identity. He has led international consultancy assignments and funded research projects in these areas. He is the author of 16 books including Supply Chain Strategies – Customer-Driven and Customer Focused and Management Information for Marketing Decisions in addition to Fashion Marketing – Contemporary Issues.
| SKU | Unavailable |
| ISBN 13 | 9780750668972 |
| ISBN 10 | 0750668970 |
| Title | Fashion Marketing |
| Author | Margaret Bruce |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2006-11-24 |
| Number of pages | 348 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |