Fashion Marketing by Dotty Oelkers
Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.
Chapter 1 The Fashion Industry Chapter 2 The Basics of Fashion Chapter 3 Marketing Fashions Chapter 4 Fashion Economics Chapter 5 The Centers and the Designers Chapter 6 Promoting a Fashion Image Chapter 7 Using Technology in Fashion Marketing Chapter 8 Merchandising and Buying Chapter 9 Data-Driven Decisions Chapter 10 Creating a Fashion Business Chapter 11 Laws, Labor, and Ethics Chapter 12 Fashion Marketing Careers
Dotty Oelkers is the former Career and Technical Education coordinator at the Fort Bend ISD in SugarLand, TX. She has co-authored two editions of SPORTS AND ENTERTAINMENT MARKETING, BUSINESS 2000: E-COMMERCE, and FASHION MARKETING. Dotty is now an educational consultant with her own firm, Developing Educational Solutions.
| SKU | Unavailable |
| ISBN 13 | 9780538435642 |
| ISBN 10 | 053843564X |
| Title | Fashion Marketing |
| Author | Dotty Oelkers |
| Series | Deca Ser |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 2003-02-21 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |