Fashion Marketing Communications
Summary
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Fashion Marketing Communications by Gaynor Lea-Greenwood
* This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing.
it s a highly recommended read if you too want to work in fashion or even if you don t it gives great insight into the fashion through business eyes(March 2013, Urbanoblog.com)
Gaynor Lea-Greenwood, MA, BA, is Senior Lecturer in Fashion Marketing and Buying at Manchester Metropolitan University, having worked at a senior level in the fashion industry. She is an active researcher, external examiner for UK Universities and Assistant Editor of the Journal of Fashion Marketing and Management.
| SKU | Unavailable |
| ISBN 13 | 9781405150606 |
| ISBN 10 | 1405150602 |
| Title | Fashion Marketing Communications |
| Author | Gaynor Lea-Greenwood |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2012-12-14 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |