The Fashion Switch by Joanne Yulan Jong
HOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINES IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA?
Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build.
Read The Fashion Switch to discover a proven five-step method that will enable you to:
- Strengthen your unique brand story to powerfully convey your brand's value quickly and easily
- Create consistent distinct visual guidelines that take your brand to a new level
- Stay ahead of fast-moving market changes and innovate to remain relevant
- Engage and nurture customers to build an army of brand fans to grow your business
- Gain full control of your finances and business strategy
- Unlock the potential of your business and seize the opportunities of the new digital era of fashion
| SKU | Unavailable |
| ISBN 13 | 9781781332399 |
| ISBN 10 | 1781332398 |
| Title | The Fashion Switch |
| Author | Joanne Yulan Jong |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Rethink Press |
| Year published | 2017-10-04 |
| Number of pages | 186 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |