Fashion Trends by Eundeok Kim

Fashion Trends by Eundeok Kim

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept.

This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.

With the rise of individualism and concern for the sustainable world, the authors also walk you through the ‘end of fashion’ and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.

Key topics
– The characteristics of an innovation
– The influence of consumer groups
– Long- and short-term fashion forecasting
– Sociocultural factors and their influence on trends
– Fashion professionals’ roles in creating and supporting trends
– Consumer and industry trends accelerating product innovation and diffusion
– Changing trend forecasting formats
– The influence of trend forecasting on business decisions

Articulates the complexities and beauties of forecasting in a way that students will find inspiring and compelling-- Kelly Cobb, Associate Professor, Fashion and Apparel Studies, University of Delaware, USA

EUNDEOK KIM is a Professor in the Jim Moran College of Entrepreneurship at Florida State University, USA.

ANN MARIE FIORE is a University Professor, Associate Chair, and Director of Graduate Education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA.

ALICE PAYNE is Professor and Dean of the School of Fashion and Textiles, RMIT, Melbourne, Australia.

HYEJEONG KIM was formerly an Associate Professor of Fashion Merchandising at California State University, Long Beach, USA.

SKU	Unavailable
ISBN 13	9781350099005
ISBN 10	1350099007
Title	Fashion Trends
Author	Eundeok Kim
Condition	Unavailable
Binding Type	Hardback
Publisher	Bloomsbury Publishing PLC
Year published	2021-02-11
Number of pages	184
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.