Fashioning China by Sara Liao

Fashioning China by Sara Liao

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Summary

A study of women creating fake fashion in China - and how it affects the economy, labour, creativity and culture.

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Fashioning China by Sara Liao

'Shanzhai' from Cantonese slang, refers to the production of fake goods in China, which enjoy an anti-authoritarian-like dissemination across the global market. Starting with mobile phones, now fashion brands are subverted in this way, with many women at the helm of design and production. Fashioning China looks at the women designers simultaneously subverting and reinforcing the nationalist-developmentalist, masculinist and technocratic dream of brands that are 'Made in China'. Broadening the digital labour debate beyond typical masculine and techno-utopic readings, Sara Liao studies the precarious practices of women trying to create sustainable and creative lives, vividly illustrating a fashion culture that exists online as a significant part of the digital economy. Drawing on material from interviews, participant observation, archives, policy documents, films and advertisements, Liao takes a multi-disciplinary approach to the topic, charting out the politics of intellectual property rights, globalisation, technocracy, patriarchy and nationalism in a non-Western context.
'Sara Liao shows how shanzhai is much more than faking: she rethinks what it means to be creative in today's globalised ChinaThe book presents a sensitive and detailed account of the gendered and precarious aspirations of fashion designers, offering a timely view on a multiplicity of China Dreams' -- Jeroen de Kloet, author of 'China with a Cut: Globalisation, Urban Youth and Popular Music'

Sara Liao is Assistant Professor at the School of Journalism and Communication in the Chinese University of Hong Kong. She has published in several journals including, Fashion Theory, International Journal of Communication, Communication, Culture, Critique, and Chinese Journal of Communication.

SKU Unavailable
ISBN 13 9780745340708
ISBN 10 0745340709
Title Fashioning China
Author Sara Liao
Series Digital Barricades
Condition Unavailable
Binding Type Paperback
Publisher Pluto Press
Year published 2020-02-20
Number of pages 224
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.