Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability by Michael George

Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability by Michael George

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Summary

Explains why it takes so long for innovations to reach the market and why they so often fail. This book provides solutions for how to reduce time - to market and increase the success rate. It offers the tools to achieve: faster and controllable time-to-market; a highly differentiated product, service or experience; and, low cost of complexity.

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Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability by Michael George

Explains why it takes so long for innovations to reach the market and why they so often fail. This book provides solutions for how to reduce time - to market and increase the success rate. It offers the tools to achieve: faster and controllable time-to-market; a highly differentiated product, service or experience; and, low cost of complexity.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.
SKU Unavailable
ISBN 13 9780071457897
ISBN 10 0071457895
Title Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability
Author Michael George
Condition Unavailable
Binding Type Hardback
Publisher McGraw-Hill Education - Europe
Year published 2005-07-16
Number of pages 300
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.