The Father of Spin by Larry Tye

The Father of Spin by Larry Tye

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

Larry Tye was a Nieman Fellow at Harvard University and an award-winning journalist at The Boston Globe. Tye, a lifetime Superman enthusiast, currently heads a medical journalism training program in Boston. He is the author of the New York Times bestseller Satchel, as well as The Father of Spin, Home Lands, and Rising from the Tracks, as well as Shock, which he co-authored with Kitty Dukakis. He currently resides in Lexington, Massachusetts, and is working on a biography of Robert F. Kennedy.