Festival and Special Event Management by Johnny Allen

Festival and Special Event Management by Johnny Allen

Festival & Special Event Management continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional 'tools', and considers the globalisation and subsequent internationalisation of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. Festival & Special Event Management offers a current and relevant text for study and professional reference.

Features

• End-of-chapter case studies profle staged events to illustrate various concepts as presented in the text.
• Industry professionals present real-world examples.
• 'Event profle' vignettes feature the diversity of events, the individuals who work within the industry and the process of formulating and organising an event.

Festival & Special Event Management brings together a team of experienced authors who have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.

SKU	Unavailable
ISBN 13	9781742164618
ISBN 10	1742164617
Title	Festival and Special Event Management
Author	Johnny Allen
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley & Sons Australia Ltd
Year published	2010-09-10
Number of pages	400
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.