The Fierce and Beautiful World
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The Fierce and Beautiful World by Andrei Platonov
Aviation Marketing provides a foundation of marketing theory in the context of recent aviation marketing literature, specifically designed to serve as a textbook in an academic environment. It is founded in established and new marketing theory supported by practical applications of the theory to the air transportation industry. While aviation management and strategy texts have become reasonably abundant in number, the marketing of aviation services remains largely under-represented in print. This is partially due to its interdisciplinary nature and the number of authors working in the area is limited. For Leick and Mason, the application of marketing concepts to the airline industry and the difficulties that occur due to the services (and in parts the industrial) nature of the business is one of intellectual interest and commercial practicalities. Both have worked over the years to take marketing concepts and see how well they can be applied in the business. This text sets out fundamental marketing concepts in each chapter and then uses case studies to explore their applicability within the industry, making comment where sectorial differences should lead to new research. The book is arranged to suit a 3-hour, 15-week university class as a core text on post-graduate and undergraduate courses/modules in aviation and/or air transport management, and to complement existing airline business/economics texts. It will also appeal to industry practitioners seeking a broad review of current advances in aviation marketing research.
After a lifetime of persecution Andrei Platonov (1899-1951) has emerged as one of the greatest writers of this century, an artist of profound genius, integrity and clarity of vision. Today he is venerated in Russia, and his major novels, Chevengur and The Foundation Pit, have been published in numerous editions. His influence on contemporary Russian writing is enormous, and he marked a new era in Russian literature, his language and style being so distinctive that for a long time his work defied translation. Platonov vividly presents the dreams of the builders of socialism in all their inarticulate confusion, with a sympathy not lessened by an unparalleled awareness of their tragic consequences. Joseph Brodsky looked on him as the equal of Joyce, Kafka and Proust.
| SKU | Unavailable |
| ISBN 13 | 9780940322332 |
| ISBN 10 | 0940322331 |
| Title | The Fierce and Beautiful World |
| Author | Andrei Platonov |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | The New York Review of Books, Inc |
| Year published | 2000-05-31 |
| Number of pages | 268 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |