Financial Aspects of Marketing by Ruth A Schmidt
This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
'Well structured and easy to comprehendSuccinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy
| SKU | Unavailable |
| ISBN 13 | 9780333637821 |
| ISBN 10 | 0333637828 |
| Title | Financial Aspects of Marketing |
| Author | Ruth A Schmidt |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 1996-10-23 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |