Find Your Next: Using the Business Genome Approach to Find Your Company's Next Competitive Edge by Andrea Kates

Find Your Next: Using the Business Genome Approach to Find Your Company's Next Competitive Edge by Andrea Kates

If you're a manager, an executive, or an entrepreneur, you understand that your business is unique, with its own challenges and rewards. This book helps you to understanding what works and what doesn't for your business' genomic type, you can play to your strengths, adapt to your weaknesses, and change the course of your company's future.

Andrea Kates created the Business Genome approach to synthesize the insights she acquired during 15 years as the leader of more than 250 strategy initiatives for global corporations as well as entrepreneurs. Her client list includes Hewlett-Packard, Royal Dutch Shell (Asia-Pacific), JPMorgan Chase, Brinker International, Humana, KPMG, and the Houston Texans (NFL).

SKU	Unavailable
ISBN 13	9780071778527
ISBN 10	0071778527
Title	Find Your Next: Using the Business Genome Approach to Find Your Company's Next Competitive Edge
Author	Andrea Kates
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	2011-12-16
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.