The Fine Art of Advertising, The
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The Fine Art of Advertising, The by Barry Hoffman
A provocative look at modern-day advertising explores how the boundaries between fine art and marketing have disappeared as advertisers use famous works of art to sell their products and artists become famous by transforming advertising into art.
Barry Hoffman, a Managing Partner and Executive Creative Director at Young & Rubicam in New York, has written numerous award-winning ads and television commercials for a wide variety of accounts, some literary (The New Yorker, People Magazine, The Wall Street Journal) and some decidedly not (IBM, Unisys, Xerox). He has served as a judge for the prestigious Steven E. Kelley Magazine Advertising awards as well as the Andys and Clios. Prior to his distinguished, ongoing career on Madison Avenue, he earned a Ph.D. in American Literature at Harvard and taught literature courses there and at the University of Massachusetts.
| SKU | Unavailable |
| ISBN 13 | 9781584792222 |
| ISBN 10 | 1584792221 |
| Title | The Fine Art of Advertising, The |
| Author | Barry Hoffman |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Stewart, Tabori & Chang Inc |
| Year published | 2003-05-01 |
| Number of pages | 143 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |