A Fine Line by Hartmut Esslinger
A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc. , A Fine Line reveals the secrets to better business through better design.Hartmut Esslinger is the founder of frog design, inc., a leading global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger founded frog design in his native Germany and sparked a design revolution. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony’s Trinitron television, Lufthansa’s brand and fleet image, Disney’s Cruise Lines and Consumer Electronics, and Louis Vuitton’s brand aesthetic. His designs are in the Museum of Modern Art and the Whitney Museum in New York. He is also Founding Professor of the Hochschule für Gestaltung in Karlsruhe, Germany and Professor for Convergent Design at the University of Applied Arts in Vienna, Austria.
For more information, please visit www.frogdesign.com/afineline.
| SKU | Unavailable |
| ISBN 13 | 9780470451021 |
| ISBN 10 | 0470451025 |
| Title | A Fine Line |
| Author | Hartmut Esslinger |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2009-07-17 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |