FinTech Strategy by Pvel Reyesmercado

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Summary

An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals.

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FinTech Strategy by Pvel Reyesmercado

An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UNs Sustainable Development Goals.
Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.
SKU Unavailable
ISBN 13 9783030539443
ISBN 10 303053944X
Title FinTech Strategy
Author Pvel Reyesmercado
Series Palgrave Studies In Democracy Innovation And Entrepreneurship For Growth
Condition Unavailable
Binding Type Hardback
Publisher Springer Nature Switzerland AG
Year published 2021-07-09
Number of pages 200
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.