Fire and Stone by C Duffy

Fire and Stone by C Duffy

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of native advertising, marketing to children, and diversity in advertising to show how professionals can be inspired to do the right thing for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment.

This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.

Duffy, Christopher: - Christopher Duffy is the 'acclaimed and highly-regarded doyen of eighteenth-century military history' (The Herald). His works are grounded on unpublished sources and physical realities, and are characterised by the attention that is given to the visual presentation - and not least the maps, which he draws himself. Dr Duffy was born in 1936. He was a contemporary and friend of John Keegan at Balliol College, Oxford - gaining a first-class degree in Modern History in 1958 and his doctorate in 1961. In that year he joined the Department of Military History at the Royal Military Academy Sandhurst, and retired from there in 1996 as Senior Lecturer in War Studies. After a research professorship at De Monfort University (1996-2001), he became involved in a variety of voluntary work - taking in historical advice and fundraising for the National Trust for Scotland's centre at Culloden. As such, he is heavily engaged in the effort to save this and other 'Jacobite' battlefields from the threat of development, which has now become acute. He was a founder member of the British Commission for Military History and the Scottish Battlefields Trust, and is currently a Vice-President of the Military History Society of Ireland and Chairman of the 1745 Association.

SKU	Unavailable
ISBN 13	9780715365571
ISBN 10	0715365576
Title	Fire and Stone
Author	C Duffy
Condition	Unavailable
Binding Type	Hardback
Publisher	David & Charles
Year published	1975-04-01
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.