First in Thirst by Darren Rovell
Gatorade invented the sports drink and it has been first in the marketplace ever since. But it's more than just a thirst quencher and a dominant brand. This book is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports.
Darren Rovell (Bristol, CT) has been reporting on sports business since 1998. Since June 2000 he has served as ESPN.com's sports business reporter.
| SKU | Unavailable |
| ISBN 13 | 9780814472996 |
| ISBN 10 | 0814472990 |
| Title | First in Thirst |
| Author | Darren Rovell |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Amacom |
| Year published | 2005-09-02 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |