The Five Faces of Genius by Annette Moser-Wellman

The Five Faces of Genius by Annette Moser-Wellman

What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastered the skills of creative genius-essential tools in today's business climate.

Having researched the lives and techniques of past and present geniuses for this inspiring and provocative new handbook, Annette Moser-Wellman helps workers at all levels build and refine their working styles. These qualities of creativity-drawn from the the realms of art, science, as well as business-make up the five distinct "faces"-

• Seer-the power to image
  
• Observer-the power to notice details
  
• Alchemist-the power to make connections
  
• Fool-the power to celebrate weakness
  
• Sage-the power to simplify
  
  
  Moser-Wellman shows how we can utilize these creative thinking strategies and flourish in the workplace.

Annette Moser-Wellman is the president of Firemark, Inc., a consulting and marketing firm whose clients include Coca-Cola, Kraft Foods, and Hewlett Packard. She is a former director and vice president of Leo Burnett Advertising and is a contributing writer for Brandweek magazine. She lives on Bainbridge Island, Washington.

SKU	Unavailable
ISBN 13	9780142000359
ISBN 10	0142000353
Title	The Five Faces of Genius
Author	Annette Moser-Wellman
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Random House Australia
Year published	2002-02-26
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.