Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth by Ted Wright

Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth by Ted Wright

Shows you how to develop and test your brand's stories for maximum word of mouth impact; build a reliable communications network to deliver your message; harness the incredible power of Big Data for profit-generating Word of Mouth Marketing campaigns; find, engage, and train influencers to promote your brand; and more.

Ted Wright is the CEO of Fizz, the pioneering word of mouth marketing firm. He has contributed to several consumer revolutions in the U.S.--including the resurgence of Pabst Blue Ribbon among urban hipsters and the adoption of Chocolate Milk among athletes--and he's helped take his clients, such as Bissell, Intuit, AT&T, and Intel, among many others, to the next level and beyond.

SKU	Unavailable
ISBN 13	9780071835749
ISBN 10	0071835741
Title	Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
Author	Ted Wright
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	2014-12-16
Number of pages	240
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.