Florida Gold by Robert Allen Morris

Florida Gold by Robert Allen Morris

In mid-2015, Volkswagen proudly reached its goal of surpassing Toyota as the world's largest automaker. A few months later, the EPA disclosed that Volkswagen had installed software in 11 million cars that deceived emissions-testing mechanisms. By early 2017, VW had settled with American regulators and car owners for $20 billion, with additional lawsuits still looming. In Faster, Higher, Farther, Jack Ewing rips the lid off the conspiracy. He describes VW's rise from the people's car during the Nazi era to one of Germany's most prestigious and important global brands, touted for being green. He paints vivid portraits of Volkswagen chairman Ferdinand Piech and chief executive Martin Winterkorn, arguing that the corporate culture they fostered drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods. Unable to build cars that could meet emissions standards in the United States honestly, engineers were left with no choice but to cheat. Volkswagen then compounded the fraud by spending millions marketing clean diesel, only to have the lie exposed by a handful of researchers on a shoestring budget, resulting in a guilty plea to criminal charges in a landmark Department of Justice case. Faster, Higher, Farther reveals how the succeed-at-all-costs mentality prevalent in modern boardrooms led to one of corporate history's farthest-reaching cases of fraud--with potentially devastating consequences.

Robert Allen Morris, a Florida native, is an agricultural economist with over thirty years of experience in Florida agribusiness. He is currently Vice-President of Sales and Marketing for Blue Lake Citrus Products, Inc., the company that produces and markets the Noble brand of high end specialty citrus juices as well as bulk citrus juices sold to other brands and retail chains. From 2007 until 2012, Allen was on the faculty of the University of Florida in the Food and Resource Economics Department. His responsibilities included both educational programs and research. Prior to that, he held managerial positions with various companies including Prudential Agricultural Investments, the largest lender to Florida agribusiness, Cutrale Citrus Juices USA, the North American subsidiary of Sucocitrico Cutrale, one of the world's largest citrus growers, processors and exporters, based in Araraquara, Brazil; Tropicana, one of the largest global citrus juice brands; The Cola Company; and A. Duda and Sons, Inc., a Florida-based family-owned company that produces and markets vegetables, cattle, and citrus with operations in Florida, Texas and California. Allen's advice on agribusiness has been sought after as a consultant by global soft drink companies, national and regional citrus juice brands, international agricultural asset management firms, commodity trading exchanges, insurance companies, banks, and citrus growers and processors. His clients have ranged from Fortune 100 companies, to family-owned businesses, located in Florida, New York, California, Mexico, Brazil, Europe, and China. Allen has been an invited speaker on agribusiness topics in Europe, Brazil, Mexico, and China, and throughout the U.S. He has taught case studies on agribusiness at the Harvard Business School and at Harvard University's Kennedy School of Government. He has published over thirty articles on Florida agribusiness in trade and professional journals. In 2014, Allen also published two novels - Florida Gold: A Historical Novel of Florida; and The Wine Queen: Love, Romance and A Woman's Quest For Success In The California Wine Industry. Both are available on Amazon in paperback and on Kindle. Allen has also been a hunter and shooter of all types of firearms for over 50 years. He currently resides with his wife, Kate, in Florida, and can be contacted at AllenMors@aol.com.

SKU	Unavailable
ISBN 13	9780996068406
ISBN 10	0996068406
Title	Florida Gold
Author	Robert Allen Morris
Condition	Unavailable
Binding Type	Paperback
Publisher	Orchid Springs Publishing, LLC
Year published	2014-04-09
Number of pages	382
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.