Flying Off Course by Rigas Doganis

Flying Off Course by Rigas Doganis

Provides an insight into the economics and marketing of international airlines. This guide takes into account the various changes which have affected airlines. It includes material on many key topics such as airline costs, 'open skies' , air cargo economics, charters and different trends in airline pricing.

The systematic and concise approach of this book makes it　very enjoyable for readers learning the A to Z of airline economics,　as well as developing　a deeper understanding of this vibrant industryFlying Off Course　is a thought provoking book that should be essential reading for　anyone interested in the airline industry.

• Dr Fariba Alamdari, Vice President of Boeing Commercial Airplanes

Flying off Course captures perfectly the complexity of international aviation and the state of the industry. Only someone with an intimate knowledge of airlines could have produced a book of this range and depth, covering everything to do with the economics of flying – from the cyclical nature of the business to the role of technology, from the regulatory environment to product planning, and from demand forecasting to fare pricing.

• James Hogan, Chief Executive Officer, Etihad Airways

Doganis once more lifts the bonnet of the international airline industry to examine its workings in detail, with the expertise of a seasoned insider. Relevant and essential reading for anyone interested in why this unique industry continues to generate tremendous consumer value yet at the same time destroys shareholder value

• Brian Pearce, Chief Economist at IATA

Reading Flying Off Course is like going through a dedicated refresher course on our business followed by a profound discussion of its latest challenges. A must read to anyone involved in this amazing industry.

• Fernando Abs da Cruz Souza Pinto, President Air Portugal

Because it covers so many aspects of airline economics and marketing, it should be on the desk or in the bookcase of every airline or airport executive, whatever their own area of expertise

• Air Transport News

Rigas Doganis is a Consultant to Airline Industry and sits on the board of directors of easyJet. He is the author of The Airline Business and The Airport Business, also published by Routledge.

SKU	Unavailable
ISBN 13	9780415447379
ISBN 10	0415447372
Title	Flying Off Course
Author	Rigas Doganis
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2009-12-17
Number of pages	336
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.