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Focus by Heidi Grant Halvorson Phd

A must-read for anyone who wants to understand why they behave as they do. --Art Markman, Ph.D., author of Smart Thinking

Do you play to win? Or do you play not to lose?

As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia University's Motivation Science Center, everything we do is motivated either by a desire to be better off or to simply hang on to what we've got. And understanding the simple but crucial difference between the two can empower you to motivate yourself and influence everyone around you. Examining how promotion/prevention focus applies across a wide range of situations--from selling products to managing employees to raising children to getting a second date--Halvorson and Higgins show us how to identify, change, and use focus to get the results we want.

Heidi Grant Halvorson is a social psychologist, educational consultant, and most recently assistant professor of psychology at Lehigh University. She has received several grants from the National Science Foundation. In addition to her work as author and co-editor of the highly-regarded academic book The Psychology of Goals (Guilford, 2009), she has authored papers in her field's most prestigious journals.

Dr. Grant Halvorson is a member of the American Psychological Association, the Association for Psychological Science, and the Society for Personality and Social Psychology, and was recently elected to the highly selective Society for Experimental Social Psychology. She received her PhD from Columbia University working with Carol Dweck (author of Mindset: The New Psychology of Success), and her BA in Psychology from the University of Pennsylvania.

SKU Unavailable
ISBN 13 9781594631023
ISBN 10 1594631026
Title Focus
Author Heidi Grant Halvorson Phd
Condition Unavailable
Binding Type Hardback
Publisher Penguin Putnam Inc
Year published 2013-04-18
Number of pages 251
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.