Focus Groups as Qualitative Research by David L Morgan

Focus Groups as Qualitative Research by David L Morgan

Reflecting the many changes that have occurred in the study of focus groups in recent years, this book begins with an introduction offering a discussion of current social science approaches to focus groups.

David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the “little blue books”).

SKU	Unavailable
ISBN 13	9780761903437
ISBN 10	0761903437
Title	Focus Groups as Qualitative Research
Author	David L Morgan
Series	Qualitative Research Methods
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	1997-02-19
Number of pages	88
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.