Fodor's Citypack: Dublin
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Fodor's Citypack: Dublin by Fodor's
Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level. Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people's interest.and generate much more than buzz.
Fodor's helps you unleash the possibilities of travel by providing the insights and tools you need to experience the trips you want. While you're always at the helm, Fodor's offers the assurance of our expertise, the guarantee of selectivity, and the choice details that truly define a destination. It's like having a friend wherever you travel.Resources that you'll want to read and reference, our guidebooks and website offer current and discerning shopping, dining, hotel, and culture recommendations, as well as compelling features and articles that convey the essence of each destination. And we are confident that we're giving you the best information because our products are written by people who live there. We seek to hire local writers who know their destinations better than anyone else. Our worldwide team of more than 700 travel writers bring you the latest, most accurate coverage and, like trusted companions, reveal local treasures and everything you need to know before you arrive.More than an online resource, Fodors.com connects you to a like-minded community of selective travelers--living, learning, and traveling on their terms. Together, our books, our website, and you make it possible for every trip to be a trip of a lifetime.
| SKU | Unavailable |
| ISBN 13 | 9780679002543 |
| ISBN 10 | 0679002545 |
| Title | Fodor's Citypack: Dublin |
| Author | Fodor's |
| Condition | Unavailable |
| Binding Type | Mixed media product |
| Publisher | Random House USA Inc |
| Year published | 1999-02-28 |
| Number of pages | 96 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |