Folding Patterns for Display and Publicity
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Folding Patterns for Display and Publicity by Pepin Van Roojen
Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose an unusual, eye-catching form. FOLDING PATTERNS FOR DISPLAY AND PUBLICITY is a unique step-by-step manuals, containing hundreds of great folding ideas and ready-to-use designs. This book is an essential tool for anyone involved in the fields of graphic and industrial design, advertising, and printing. All patterns are stored in eps vector format on the enclosed CD-ROMs. They may be used freely to create new designs, and can be scaled and modified to suit any conceivable purpose.| SKU | Unavailable |
| ISBN 13 | 9789057680403 |
| ISBN 10 | 9057680408 |
| Title | Folding Patterns for Display and Publicity |
| Author | Pepin Van Roojen |
| Series | Packaging And Folding |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pepin Press |
| Year published | 2004-03-31 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |