Food for Dissent by Maria Mcgrath

Food for Dissent by Maria Mcgrath

In the 1960s and early 1970s, countercultural rebels decided that, rather than confront the system, they would create the world they wanted. The natural foods movement grew out of this contrarian spirit. Through a politics of principled shopping, eating, and entrepreneurship, food revolutionaries dissented from corporate capitalism and mainstream America. In Food for Dissent, Maria McGrath traces the growth of the natural foods movement from its countercultural fringe beginning to its twenty-first-century ""food revolution"" ascendance, focusing on popular natural foods touchstones - vegetarian cookbooks, food co-ops, and health advocates. Guided by an ideology of ethical consumption, these institutions and actors spread the movement's oppositionality and transformed America's foodscape, at least for some. Yet this strategy proved an uncertain instrument for the advancement of social justice, environmental defense, and anti-corporatism. The case studies explored in Food for Dissent indicate the limits of using conscientious eating, shopping, and selling as tools for civic activism.

Maria McGrath is professor of humanities and history at Bucks County Community College.

SKU	Unavailable
ISBN 13	9781625344212
ISBN 10	162534421X
Title	Food for Dissent
Author	Maria Mcgrath
Condition	Unavailable
Binding Type	Hardback
Publisher	University of Massachusetts Press
Year published	2019-06-30
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable