For the Culture by Marcus Collins
In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
Collins uses stories from his own work as an award-winning marketer--from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team--to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century's worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.
John Branch is Clinical Assistant Professor of Business Administration at the Stephen M. Ross School of Business, and Faculty Associate at the Center for Russian, East European, and European Studies, both of the University of Michigan. John is also Visiting Fellow at Wolfson College, University of Cambridge in Cambridge, England. Marcus Collins is a culturally curious thinker with an affinity for understanding the cognitive drivers and environmental factors which impact human behaviour. He is a Golden Apple Award nominated faculty member at the Ross School of Business at the University of Michigan, and leads the Social Engagement practice at Doner Advertising. Marcus was recognised as Ad Age's 2016 40 Under 40 bright young minds who are reinventing and reshaping marketing's future. Eldad Sotnick-Yogev is an experienced strategic marketer who has worked with such companies as Ford, Jaguar/Land Rover, NBA, Fitbit, Zurich Insurance, and Eurostar, helping to steer their global digital and performance marketing strategies and analytics across paid, owned, and earned media channels. He has been published in Drum Magazine, WARC, and within the WPP Reading Room, and has spoken on AdTech panels.
| SKU | Unavailable |
| ISBN 13 | 9781541700970 |
| ISBN 10 | 154170097X |
| Title | For the Culture |
| Author | Marcus Collins |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | PublicAffairs |
| Year published | 2024-09-10 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |