Forecasting for the Pharmaceutical Industry
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Forecasting for the Pharmaceutical Industry by Arthur G Cook
Section headings are: 'The Past and the Present', 'The Forecasting Process', 'New Product Forecasting', 'In-Market Forecasting' and 'Thoughts for the Future'.
Arthur Cook is Principal of ZS Associates, a management and sales consulting firm. Previously he was Director of Global Forecasting for Syntex Pharmaceuticals. Art has been involved in pharmaceutical forecasting for over 20 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 100 therapy areas. He has written and presented widely on the subject of forecasting, research and pricing for the pharmaceutical industry.
| SKU | Unavailable |
| ISBN 13 | 9780566086755 |
| ISBN 10 | 0566086751 |
| Title | Forecasting for the Pharmaceutical Industry |
| Author | Arthur G Cook |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2006-09-28 |
| Number of pages | 180 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |