Forming the Future by Jack O'toole

Forming the Future by Jack O'toole

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Summary

This is a complete account of the success behind the Saturn Corporation. What was the real purpose behind General Motor's decision to design a new product that could compete in a market controlled by the Japanese?

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Forming the Future by Jack O'toole

The first complete account of the outstanding success behind the Saturn Corporation. What was the real purpose behind General Motor's decision to design a new product that could compete in a market controlled by the Japanese? This remarkable success story written by one of the ninety-nine founders of Saturn describes how a new and innovative auto maker was conceived during one of the most difficult periods in the history of the American auto industry. Jack O'Toole as a leading representative of the United Auto Workers union tells a remarkable story on how management and union adopted a competitive model that ultimately produced a quality automobile. Throughout this book the author describes how change can transform impossible dreams into reality. The reader is not only exposed to these lessons but how leadership is determined in a competitive environment. This unique account is a daring look at a true American success story. It is long overdue yet this is only the beginning.
SKU Unavailable
ISBN 13 9781557868367
ISBN 10 1557868360
Title Forming the Future
Author Jack O'toole
Condition Unavailable
Publisher John Wiley and Sons Ltd
Year published 1996-10-31
Number of pages 192
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.