The Fortune at the Bottom of the Pyramid by Ck Prahalad

The Fortune at the Bottom of the Pyramid by Ck Prahalad

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.   C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.   Preface  xi About the Author  xix   Part I: The Fortune at the Bottom of the Pyramid  1 Chapter 1: The Market at the Bottom of the Pyramid  3 Chapter 2: Products and Services for the BOP  23 Chapter 3: BOP: A Global Opportunity?  47 Chapter 4: The Ecosystem for Wealth Creation  63 Chapter 5: Reducing Corruption: Transaction Governance Capacity  77 Chapter 6: Development as Social Transformation  99   Part II: Business Success Stories from the Bottom of the Pyramid  113 Financing the Poor  115 Aravind Eye Care—The Most Precious Gift  131 Energy for Everyone  137 Agricultural Advances for the Poor—The EID Parry Story  149 Retail for the Poor  159 Information Technology to the Poor  169 The Jaipur Foot Story  187 Health Alerts for All  191 Transparent Government  201 The Annapurna Salt Story  213 Homes for the Poor—The CEMEX Story  221 From Hand to Mouth—The HHL Soap Story  235   Part III: On the Web at Whartonsp.com Video Success Stories             Casas Bahia             CEMEX             Annapurna Salt             Hindustan Lever             Jaipur Foot             Aravind Eye Care             ICICI Bank             ITC e-Choupal             EID Parry             Voxiva             E+Co/Tecnosol             Andhra Pradesh   Full Success Case Stories in pdf format             The Market at the Bottom of the Pyramid             Known Problems and Known Solutions: What Is the Missing Link?             Known Problems and Unique Solutions             Known Problems and Systemwide Reform             Scaling Innovations             Creating Enabling Conditions for the Development of the Private Sector             The EID Parry Story     Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid  247 About the Video Success Stories  255 Index  257

“…he may well be the most influential thinker on business strategy today.”

BusinessWeek

 

Internationally recognized as a specialist on corporate strategy and value-added of top management in multinational corporations, C.K. Prahalad has consulted with many of the world’s foremost companies. In addition to being the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan, he serves on the board of Directors of NCR Corp., Hindustan Lever Ltd., and the World Resources Institute.

 

A prolific author as well, his book, Competing for the Future (co-authored with Gary Hamel), was a national bestseller and was the Best Selling Business Book of the Year in 1994. He also co-authored Multinational Mission: Balancing Local Demands and Global Vision (in 1987 with Yves Doz) and The Future of Competition: Co-Creating Unique Value with Customers (in 2004 with Venkat Ramaswamy).

 

He has been named among the top ten management thinkers of the world in every major survey for over ten years.

 

SKU	Unavailable
ISBN 13	9780131877290
ISBN 10	0131877291
Title	The Fortune at the Bottom of the Pyramid
Author	C K Prahalad
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education (US)
Year published	2006-04-20
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable