Fostering Sustainable Behavior, Third Edition by Doug Mckenzie-Mohr

Fostering Sustainable Behavior, Third Edition by Doug Mckenzie-Mohr

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behaviour change tools, and case studies. Learn how to: target unsustainable behaviours, and identify the barriers to change; understand various commitment strategies; communicate effective messages; and, enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behaviour, including environmental conservation, recycling and waste reduction, water and energy efficiency and alternative transportation.

Dr. Doug McKenzie-Mohr is an environmental psychologist who specializes in designing programs to promote sustainable behavior. For the last decade his award-winning work has focused on incorporating scientific knowledge on behavior change into the design and delivery of community programs. As the founder of community-based social marketing, he has repeatedly illustrated its utility in his research, workshops, and consulting. His previous version of this book published through Canada's National Round Table on the Environment and the Economy has become requisite reading for those who deliver programs to promote sustainable behavior.

SKU	Unavailable
ISBN 13	9780865716421
ISBN 10	0865716420
Title	Fostering Sustainable Behavior, Third Edition
Author	Doug Mckenzie-Mohr
Condition	Unavailable
Binding Type	Paperback
Publisher	New Society Publishers
Year published	2011-02-01
Number of pages	192
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.