Foundation Marketing by Liz Hill

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Foundation Marketing by Liz Hill

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Part of Modular Texts In Business And Economics series

Summary

This is the core text for The Chartered Institute of Marketing foundation certificate in marketing. Attention is given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized.

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Foundation Marketing by Liz Hill

Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing is the ideal text to help you master marketing skills.

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SKU Unavailable
ISBN 13 9780273655329
ISBN 10 0273655329
Title Foundation Marketing
Author Liz Hill
Series Modular Texts In Business And Economics
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2003-08-14
Number of pages 480
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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