Foundations of Design (2nd Edition) by Jeff Davis

Foundations of Design (2nd Edition) by Jeff Davis

Foundations of Design by Jeff Davis provides a straightforward examination of the basic principles of two-dimensional design. Written in a clear and concise style, this textbook presents the elements of design in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application.

Foundations of Design has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. The universal ideas on visual communication are appropriate for any creative field, including fine art, graphic design, advertising, illustration, web design, and photography.

Foundations of Design is an essential addition to any art and design library.

TABLE OF CONTENTS

Chapter 1 - Design
Chapter 2 - Format
Chapter 3 - Line
Chapter 4 - Shape
Chapter 5 - Size
Chapter 6 - Color
Chapter 7 - Texture
Chapter 8 - Composition
Chapter 9 - Space
Chapter 10 - Grouping
Chapter 11 - Contrast
Chapter 12 - Balance
Chapter 13 - Emphasis
Chapter 14 - Movement
Chapter 15 - Unity

Jeff Davis works at Sonoma State University in California as an English professor, academic counselor, and administrator. He became interested in the issue of first-generation college students after learning about the work being done on the Sonoma State campus with nontraditional students through federal TRIO grant projects, which led to his appointment as Director of a TRIO Student Support Service project and a TRIO McNair Scholars project. He is currently working on the creation of a Sonoma State center to examine the first-generation student experience.