The Four Faces of Sales by John Orvos

The Four Faces of Sales by John Orvos

Selling a service or a product is about closing deals. As a sales professional, if you don't close, you're not making any money for yourself or your company. But closing won't happen without an approach that makes you stand out from the thundering herd of competition-one that can make you more valuable in the eyes of the customer.

In The Four Faces of Sales, author John Orvos presents a unique, fresh, and practical approach to sales excellence. Drawn from his success as a sales leader in his own software company and from the years that followed, Orvos identifies, defines, and provides numerous examples of the four key steps, or faces, of sales-the sleuth, doctor, quarterback, and hero. His new sales approach facilitates success by building on what's known as personal value currency in the eyes of the customer.

This guide goes beyond giving you the typical what to do and how to do it advice. The right skill used at the wrong time will not yield any better results than the wrong skill will. The Four Faces of Sales explains what skills you need, teaches you how to execute these skills, and ensures you know precisely when to use them. You can create a positive, branded buying experience by taking the right actions at the right time.

John Orvos brings techniques from over 20 years of experience as a business consultant, Agile practice leader, and award-winning agile strategist, John has led transformations alongside hundreds of agile consultants dealing with adopting and scaling Agile in Fortune 500 organization. Over the past two years, John has been asked by these customers how to accomplish even more ambitious goals--an agile business--in order for them to better compete against smaller digital disruptor competitors. John provides a fresh business-oriented perspective on how to enable an entire large organization to pivot, not just be agile in IT.