Four Fish by Paul Greenberg
Acclaimed author of American Catch and The Omega Princple and life-long fisherman, Paul Greenberg takes us on a journey, examining the four fish that dominate our menus: salmon, sea bass, cod, and tuna. Our relationship with the ocean is undergoing a profound transformation. Whereas just three decades ago nearly everything we ate from the sea was wild, rampant overfishing combined with an unprecedented bio-tech revolution has brought us to a point where wild and farmed fish occupy equal parts of a complex and confusing marketplace. We stand at the edge of a cataclysm; there is a distinct possibility that our children's children will never eat a wild fish that has swum freely in the sea. In Four Fish, award-winning writer and lifelong fisherman Paul Greenberg takes us on a culinary journey, exploring the history of the fish that dominate our menus---salmon, sea bass, cod and tuna-and examining where each stands at this critical moment in time. He visits Norwegian mega farms that use genetic techniques once pioneered on sheep to grow millions of pounds of salmon a year. He travels to the ancestral river of the Yupik Eskimos to see the only Fair Trade certified fishing company in the world. He investigates the way PCBs and mercury find their way into seafood; discovers how Mediterranean sea bass went global; Challenges the author of Cod to taste the difference between a farmed and a wild cod; and almost sinks to the bottom of the South Pacific while searching for an alternative to endangered bluefin tuna. Fish, Greenberg reveals, are the last truly wild food - for now. By examining the forces that get fish to our dinner tables, he shows how we can start to heal the oceans and fight for a world where healthy and sustainable seafood is the rule rather than the exception.
Greenberg, Paul: - Paul Greenberg is founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategic services, including CRM, customer experience and customer engagement strategies. His book, CRM at the Speed of Light now in its 4th edition, is in 9 languages and been called the bible of the CRM industry. It has been used by more than 70 universities as a primary text. Currently, Paul sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization. Prior to this, Paul has been the EVP of the CRM Association, the Chairman of the University of Toronto's Rotman School of Management CRM Centre of Excellence Board of Advisors, a Board of Advisors member of the Baylor University MBA Program for CRM majors, & co-chairman of Rutgers University's CRM Research Center. Paul works both with customer-facing technology vendors and practitioners to craft go-to-market strategies, engagement programs, product development road maps, marketing/messaging & outreach among other things. Paul is considered a thought leader in CRM and often called The Godfather of CRM. He has been published in numerous industry and business publications over the years. He was elected to CRM magazine's CRM Hall of Fame in 2010 - the first non-vendor related thought leader in its history. He also writes on customer-facing matters for CBS's ZDNet high profile tech media property (www.zdnet.com/blogs/crm). He has won dozens of industry awards over the years in CRM, marketing, sales, and customer service as an influencer and thought leader. He has just released a book on customer engagement entitled The Commonwealth of Self-Interest: Customer Engagement, Business Benefit (He also recently launched a new blog in addition to his ZDNet blog, called The Science of Business, the Art of Life and Live from NY... and a podcast The Commonwealth. Paul currently lives in Manassas, Virginia with his wife of more than 35 years and 7 cats (yes, 7) - and to be entirely clear - is a HUGE New York Yankees fan.
| SKU | Unavailable |
| ISBN 13 | 9781594202568 |
| ISBN 10 | 1594202567 |
| Title | Four Fish |
| Author | Paul Greenberg |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Press |
| Year published | 2010-07-15 |
| Number of pages | 284 |
| Prizes | Winner of James Beard Foundation Book Awards (Writing on Food) 2011, Commended for Lukas Prize Project (Nonfiction) 2011, Commended for Books for a Better Life (Green) 2010 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |