A Framework for Marketing Management
A Framework for Marketing Management
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A Framework for Marketing Management by Philip T Kotler
For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.| SKU | Unavailable |
| ISBN 13 | 9780137131846 |
| ISBN 10 | 0137131844 |
| Title | A Framework for Marketing Management |
| Author | Philip T Kotler |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2008-05-08 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |