Franchise Organizations by Jeffrey L Bradach
The franchise phenomenon is largely undocumented and poorly understood. This book presents a look at the key factors that shape a franchise's success. Using examples from restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, it aims to extract the ingredients that make for a thriving enterprise.
Jeffrey L. Bradach is an assistant professor of organizational behavior at Harvard Business School.
| SKU | Unavailable |
| ISBN 13 | 9780875848327 |
| ISBN 10 | 087584832X |
| Title | Franchise Organizations |
| Author | Jeffrey L Bradach |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 1998-01-30 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |