Free by Chris Anderson (Co

Free by Chris Anderson (Co

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.

Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.

In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Chris Anderson (Ph.D.) is a Ph.D. candidate. Professor of English at Oregon State University since 1986, he holds a Ph.D. from the University of Washington. He has eight books to his credit, including My Trouble with Truth (2003), Asking Questions (2000), and Edge Effects (1993), which was a finalist for the Oregon Book Prize for creative nonfiction. Anderson is also a deacon in the Catholic Church and participates in parish and college ministry.

SKU	Unavailable
ISBN 13	9781401322908
ISBN 10	1401322905
Title	Free
Author	Chris Anderson (Co
Condition	Unavailable
Binding Type	Hardback
Publisher	Hyperion
Year published	2009-07-01
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.