Free to Love by Ivana Trump
'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business stories that are contemporary and provocative. These new stories depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services?The book is based on the author's view that: Business is exciting, turbulent and unpredictable - the stories we read and study should be too From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models The inflexible analytical frameworks of the past no longer apply - stories of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them.'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management.
Trump, Ivana: - Ivana Trump is a Czech-born American businesswoman, author, fashion designer, socialite, and former fashion model. She is the former Vice President of Interior Design for the Trump Organization, where she supervised construction and design of Trump Tower, Trump Plaza Hotel and Casino in Atlantic City, and The Grand Hyatt Hotel. Under her leadership, the Plaza Hotel was recognized as the Best Luxury Hotel in the United States. She continues to produce products, fragrances, and accessories under Ivana Haute Couture. Her pride and joy are her three children, Donald Jr., Eric, and Ivanka.
| SKU | Unavailable |
| ISBN 13 | 9780671743710 |
| ISBN 10 | 0671743716 |
| Title | Free to Love |
| Author | Ivana Trump |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pocket Books |
| Year published | 1993-10-01 |
| Number of pages | 504 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |