Freud on Madison Avenue by Lawrence R Samuel

Freud on Madison Avenue by Lawrence R Samuel

Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.

"Freud on Madison Avenue offers a valuable window into life in the United States in the 1950s, a time when consumerism was being rethought and Freud's influence was at its zenith"—American Journal of Sociology

"A good book. . . . The work is insightful, well-written and is an excellent introduction to this important area of business history."—Business History

"Commercial historian Lawrence R. Samuel presents a rich, detailed, and fascinating look at the historical evolution of motivation (aka motivational) research."—Journal of Consumer Research

"In Freud on Madison Avenue, Lawrence R. Samuel delves deep into the consumerist 'Mad Men' of midcentury, explaining how the subconscious mind could be imprinted for commerce, which laid the foundation for consumer insights, brand imagery, and disruptive creative ideas. A terrific read!"—John Gerzema, Chief Insights Officer, Young & Rubicam and author of The Brand Bubble

"This bracing tour of the psycho-cultural badlands of advertising is sure to provoke the reader's imagination. Nobody charts commercial history like Lawrence Samuel."—John F. Sherry, Jr., University of Notre Dame

"If you have any interest in marketing research, advertising, or communications, this book deserves a place on your shelf."—Neal M. Burns, University of Texas at Austin

"The first-ever look at the powerful yet controversial beginnings of the consumer research industry that exists today. Brilliant, thorough, and fascinating."—Megan Kent, Founder, Brand Synchronicity

"Pull up a couch. Open your mind to this incisive, intriguing and intelligent revelation of how psychological analysis transformed modern advertising."—John Bowman, Global Director of Strategic Equities, Saatchi & Saatchi

Lawrence R. Samuel is the founder of Culture Planning LLC and the author of several books, including Rich: The Rise and Fall of American Wealth Culture and Future: A Recent History.

SKU	Unavailable
ISBN 13	9780812222265
ISBN 10	0812222261
Title	Freud on Madison Avenue
Author	Lawrence R Samuel
Condition	Unavailable
Binding Type	Paperback
Publisher	University of Pennsylvania Press
Year published	2013-01-24
Number of pages	232
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.