Frog: Form Follows Emotion (Cutting by Fay Sweet

Frog: Form Follows Emotion (Cutting by Fay Sweet

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Summary

Frog is a creative global network designing products, corporate identities and new media for a range of international clients including Disney, Levis, and the San Francisco Museum of Modern Art. This work looks at the creative process behind a range of innovative and successful designs.

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Frog: Form Follows Emotion (Cutting by Fay Sweet

"Form follows emotion" is the mantra of Frog's founder, Hartmut Essinger. The words are hardly unexpected from the man who was responsible for the Apple Mac's revolutionary user-friendly styling and was a leading light in the invention of curvy, "biomorphic" product design. Founded in Germany's Black Forest in 1969, Frog is now a creative global network designing products, corporate identities and new media for a vast range of international clients including Disney, Levis, Lufthansa and the San Francisco Museum of Modern Art. This work looks at the creative process behind a wide range of innovative and highly successful designs.
SKU Unavailable
ISBN 13 9780500019177
ISBN 10 0500019177
Title Frog: Form Follows Emotion (Cutting
Author Fay Sweet
Condition Unavailable
Binding Type Hardback
Publisher Thames & Hudson Ltd
Year published 1999-05-10
Number of pages 64
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.