From Acorns... by Caspian Woods
This is the book that tells you what the other books on starting a business don't tell you. A lively, practical and very easily understood guide that ONLY tells you what you absolutely need to know.
"This book is great - I wish it had been around when I started in business from my van" Tom Hunter, who sold his Sports Division business for 290 million The few business guides I've read have focussed largely on the technical details of the small business. Whilst things like taxation are obviously important in how to run a business it not a major factor in how to successfully run one. It is all about the entrepreneur and his skills and this book targets that area. It is more about wisdom than information although all the relevant technical stuff is in there. It is written in a style that is bit like discussing the secrets with the author himself and it contains some relevant and often very amusing anecdotes/examples to support his advice. If you pick up this book and only read the first few pages you will have already increased your knowledge of what it takes to be the next Richard Branson. I have based my short review on reading the preproduction drafts and on my lifelong friendship with the author. Having witnessed at first hand his triumphs and failures I have to say one of his major triumphs is condensing his experiences so successfully into this book. Basically it shows how simple it is people are scared by the complexity. This guide gives you what is essential. It is pithy and concise. If you are thinking about going it alone it REALLY will make things easier for you and at this price you can't really go wrong! Customer Review. "If you're wondering whether to take the plunge, this is a great place to start. There are other books that cover the same ground, but few that do so in such an entertaining and inspiring way." Sunday Times 8th Feb 2004 What a great book! Business Adviser Magazine stuffed with nuggets of practical, useful advice and entertaining but, at the same time, educational anecdotes. Scottish Business Insider (circ 20,019) "The best book - simple to understand and written by someone who's been there, done it, and got the T-shirt." - Esquire, October 2006
Caspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company called Let me hold your Balls for you. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was recently appointed by Prince Charles as an ambassador for his youth business trust. Caspian currently runs a publishing agency producing magazines on small business for the likes of Scottish Enterprise, Clydesdale Bank, Bank of Scotland. He has written very popular small business columns for papers such as the Herald and Business am.
| SKU | Unavailable |
| ISBN 13 | 9780273688051 |
| ISBN 10 | 0273688057 |
| Title | From Acorns... |
| Author | Caspian Woods |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2003-12-22 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |