From an Idea to Disney: How Imagination Built a World of Magic by Lowey Bundy-Sichol

From an Idea to Disney: How Imagination Built a World of Magic by Lowey Bundy-Sichol

From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, this is one of the essential business books for kids wanting to learn about the company behind the world's favorite mouse, Mickey!

"I only hope that we never lose sight of one thing--that it was all started by a mouse." --Walt Disney

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, and the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about the history of Disney, the business, and the brand in this illustrated nonfiction book!

• Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey!)
• Discover behind-the-scenes magic of how Walt Disney World is run.
• Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!

Lowey Bundy Sichol is an award-winning children's author and MBA from the Tuck School of Business at Dartmouth College. Titles in her series From an Idea to . . . have received a 2020 Best STEM Book, a Junior Library Guild Gold Selection, and a 2020 ILA-CBC Children's Choices Book. She is also the founder of Kids Idea Tank, the nation's biggest entrepreneurship competition for kids age 13 and younger. Lowey founded a specialized writing firm that composes MBA case studies for business schools, with work featured in business school classrooms internationally. She lives near Chicago, IL.

SKU	Unavailable
ISBN 13	9781328453600
ISBN 10	132845360X
Title	From an Idea to Disney: How Imagination Built a World of Magic
Author	Lowey Bundy Sichol
Condition	Unavailable
Binding Type	Hardback
Publisher	Houghton Mifflin Harcourt Publishing Company
Year published	2019-02-12
Number of pages	112
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.