From an Idea to Nike by Lowey Bundy Sichol

From an Idea to Nike by Lowey Bundy Sichol

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

• Find out where the name Nike came from and how the famous swoosh became the signature logo.
• Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan )
• Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond

Lowey Bundy Sichol is an award-winning children's author and MBA from the Tuck School of Business at Dartmouth College. Titles in her series From an Idea to . . . have received a 2020 Best STEM Book, a Junior Library Guild Gold Selection, and a 2020 ILA-CBC Children's Choices Book. She is also the founder of Kids Idea Tank, the nation's biggest entrepreneurship competition for kids age 13 and younger. Lowey founded a specialized writing firm that composes MBA case studies for business schools, with work featured in business school classrooms internationally. She lives near Chicago, IL.

SKU	Unavailable
ISBN 13	9781328453631
ISBN 10	1328453634
Title	From an Idea to Nike
Author	Lowey Bundy Sichol
Series	From An Idea To
Condition	Unavailable
Binding Type	Paperback
Publisher	Houghton Mifflin Harcourt Publishing Company
Year published	2019-03-01
Number of pages	128
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable